Meet Our Leadership Team
Bullhorn Formation’s leadership team brings together deep expertise in supply chain execution, public policy, and international engagement to deliver disciplined, transparent, and inclusive cross-border trade. The company is led by Sam Salifou, Owner and CEO, whose background in large-scale program management and public policy informs Bullhorn Formation’s end-to-end supply-chain design, governance, and export readiness. Ulrike Salifou, Chief Women Empowerment Officer, contributes extensive experience in corporate operations, business process engineering, and federal program management, embedding women’s economic empowerment and equity directly into the company’s operational and cooperative frameworks. Soumanou Salifou, Export Coordinator, brings decades of experience in international journalism and high-level government and stakeholder engagement across West Africa and the United States, ensuring strong regional relationships and effective execution of export operations. Together, the leadership team reflects Bullhorn Formation’s commitment to operational rigor, credible governance, and sustainable, inclusive growth.
Meet Our Leaders
Executive Leadership
Samir “Sam” Salifou
Owner & Chief Executive Officer
Samir “Sam” Salifou is the Owner and Chief Executive Officer of Bullhorn Formation Trading Company, where he leads the development of transparent, origin-controlled agricultural supply chains connecting West African producers to global markets.
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With more than 20 years of experience in operations, program leadership, and public policy, Sam brings a disciplined, systems-driven approach to sourcing, quality control, and export strategy.
He holds a Master of Public Policy from the University of Virginia and founded Bullhorn Formation with a commitment to building trusted supply chains rooted in transparency, producer partnership, and long-term value.
Ulrike Salifou
Chief Women Empowerment Officer
The Chief Women Empowerment Officer ensures that women producers and processors are economically empowered, fairly compensated, and represented across Bullhorn Formation’s supply chains—transforming inclusive practices into measurable commercial strength.
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Ulrike Salifou serves as Chief Women Empowerment Officer at Bullhorn Formation Trading Company, where she leads initiatives focused on strengthening women’s participation across the company’s supply chain and cooperative partnerships.
With extensive experience in federal consulting, healthcare operations, and public policy, Ulrike brings expertise in program management, operational strategy, and systems improvement within highly regulated environments.
She holds both a Master of Public Policy and a Master of Public Health from the University of Virginia. At Bullhorn Formation, she helps ensure that the company’s growth is aligned with equity, community partnership, and long-term sustainability.
Soumanou Salifou
Export Coordinator
Soumanou Salifou serves as Export Coordinator at Bullhorn Formation Trading Company, where he oversees export operations and manages strategic relationships across West Africa.
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With a background in international journalism, media leadership, and cross-government engagement, Soumanou brings deep regional insight and extensive experience navigating institutional and cross-border environments. He previously worked as a journalist with the Voice of America and later served as CEO and Publisher of The African Magazine.
He holds a master’s degree from Johns Hopkins University School of Advanced International Studies and supports Bullhorn Formation’s export coordination, stakeholder engagement, and regional partnership development.
Local Benin Leadership
Boris Abiola
Director of Local Operations – Benin
Boris Abiola serves as Director of Local Operations at Bullhorn Formation Trading Company, where he oversees local operations, logistics coordination, cooperative engagement, and administrative activities across the company’s supply chain in Benin.
With a background in operations management and experience supporting multinational agribusiness organizations, Boris brings strong expertise in logistics, operational coordination, and supply chain execution. He works closely with cooperatives, suppliers, and local partners to ensure efficient operations, financial accountability, and consistent product quality.
Passionate about Bullhorn Formation’s social mission, Boris is committed to building disciplined, reliable supply chains that support both operational excellence and long-term community impact.
Pauline Condé
Quality and Cooperative Partnerships Manager
Pauline Condé serves as Quality and Cooperative Partnerships Manager at Bullhorn Formation Trading Company, where she oversees quality coordination, production traceability, cooperative engagement, and continuous improvement initiatives across the company’s supply chain.
An experienced management professional, Pauline has led large-scale development and community programs, including government initiatives focused on youth development and leadership roles within organizations dedicated to women’s empowerment and community advancement.
At Bullhorn Formation, she works closely with cooperative partners to strengthen production practices, support quality standards, improve supply chain coordination, and promote sustainable collaboration. Her leadership reflects a strong commitment to operational excellence, community empowerment, and long-term partnership development.
Marcelline “Bebe” Dossou
Founding Cultural Advisor
Marcelline “Bebe” Dossou serves as Founding Cultural Advisor to Bullhorn Formation Trading Company and remains a guiding inspiration behind the company’s mission and values.
Known for her strength, resilience, and work ethic, Bebe embodies the spirit of the women whose labor and traditions sustain West Africa’s shea industry. Her influence helped inspire the creation of Bullhorn Formation and continues to shape the company’s commitment to dignity, hard work, and community-centered growth.
As a respected matriarch and source of inspiration behind several of the company’s product concepts, Bebe represents the cultural foundation and human story at the heart of Bullhorn Formation’s work.
From Vision to Origin
We bridge boardroom strategy with village reality, leading from origin, not afar. Our executives walk farms and factories, align data with lived experience, and turn disciplined operations, traceable quality, and fair partnership into shared value for every stakeholder.
Together
Join a supply chain that honors women producers, rigorous quality control, and full traceability from Benin to your facility. Together we can co-design specifications, streamline logistics, and deliver certified shea, cashew, and other commodity inputs at scale.